CarefreeCasuals.com Posts Record Growth in Down Economy
While the retail industry gripes of slowing sales amidst an economy in turmoil, CarefreeCasuals.com is gloating.
With 250% sales growth year over last, it's not hard to see why.
Suite Spot Commerce, the company that manages Carefree's online venture isn't surprised - it's all in a days work for this e-retail consulting firm that specializes in working with small online retailers.
"We've worked hard over the last year for Carefree" says CEO Daniel Hill. "We launched a new site for them, and took over the management of their marketing - and we expect a lot from our efforts."
While Suite Spot Commerce has a similar track record for many of it's small retailers, Hill expects to see similar record growth for most of their clients through the still unofficial recession.
"When consumer budgets get tight, they still don't want to give up the brands and products that make their lifestyle. Instead of giving up their lifestyle, consumers will seek out less expensive ways to have the same."
Online shoppers can often find mainstream consumer brands for significantly less than at brick-and-mortar retail stores.
But Hill also expects to see small online retailers gaining ground against their big-box counterparts. "Small e-retailers now have access to tools and technologies that used to only be affordable for the big-box set. And, they also tend to be faster and more adaptive to change because of their lower overhead operations."
That's why Suite Spot Commerce focuses only on small e-retailers - a niche where they claim to have the most robust lineup of products and services priced to be affordable to small business.