TOP 10 MISTAKES OF SMALL ONLINE RETAILERS

TOP 10 MISTAKES OF SMALL ONLINE RETAILERS

1.Testing the Water
2.Hiring the Retail Blind
3.Blind Leading the Blind
4.Dictated by Technology
5.Fishing Without Bait
6.If I Build It, They Will Come
7.The $10K Millionaire
8.The Clean Slate Mentality
9.I Don't Play Dress-Up
10.LA to NY Without a Roadmap

Dictated by Technology


If you're like most small online retailers, you probably didn't select the online retail software (or shopping cart) that your website utilizes to merchandise products and process orders. Rather, you selected a web designer who then selected that software based on their knowledge of it, and/or it's cost.

Usually it doesn't take long to find the limitations of that software. You've probably found some feature you need that it doesn't have. Perhaps it doesn't allow different pricing for different types of customers, or maybe it lacks features for RMA, or exporting of data. If you haven't found any features you need that it hasn't got, you probably haven't put enough time into troubleshooting shopper fallout. Whatever those missing features are, they're limiting your ability to improve your merchandising, increase your sales or run your online venture effectively.

Before you know it, the success of your business is being dictated by technology.

The rapid growth of online retail has presented opportunities to programmers and small software companies to capitalize on the demand for e-commerce solutions. Most of the solutions in the marketplace are designed by programmers, based on rudimentary knowledge of retail. The vast majority offer only the most basic merchandising features, and have very little flexibility.

Technology shouldn't dictate your success. Your business should dictate what your technology MUST do, based on solid planning.

Online retail in most consumer segments has become extremely competitive - and is becoming more so with every passing moment. To compete effectively online, your business should be planning constant innovations and improvements to your site, and not limiting your site based on what your shopping cart software is capable of.

Online retail software shouldn't be designed by programmers. It should be designed by retail experts, and merely built by the programmers according to the specifications of the experts. Only a handful of the online retail technology on the market today has that distinction - and you won't find it for $19.95!

Suite Spot Commerce's retail software has been a collaboration of marketing experts and online retailers developed over nearly a decade of research and testing. It's constantly updated with new features added as they become relevant. It's big-box retailer power, in a package that's affordable for small business.

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