Don't Run With Turkeys
I can’t count the number of times in my career working with online retailers that I’ve heard some variation of the phrase “we do it like that because that’s how everyone else does it…”
It always amazes me how many times the competitors referenced by “everyone else” are the “average” competitors in the marketplace, rarely the leaders.
It's hard to fly with eagles when you run with turkeys.
Cliche to English translation: Successes don’t come easy to online retailers that look or act like their competition.
Online retail successes come from innovation - in products, strategy, marketing, and merchandising.
Choosing not to rise above your competition is a basic cop-out; the lazy way out. It’s lazy because it let’s your business brain off the hook to find a way to do it better.